Why Word-Of-Mouth Advertising Is So Powerful
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To succeed in business, you need to be able to make a continuous number of sales for long periods of time. Many businesses will attempt to achieve this goal by investing large amounts of money in ezine advertising, article writing, and search engine optimization.
However, word-of-mouth advertising is arguably more powerful and more effective than those methods for one main reason – the advertising of your business comes from a third-party that is not associated with you (outside of doing business with you, but is not employed by your company or connected to your company in any way).
Many consumers today are skeptical of advertising practices because they see so much of it, and many times, the advertising is not accurate. Let’s face it – businesses are not going to mention any negative aspects, such as poor Customer Service, in their advertisements, so most people will look at advertising with a “grain of salt.”
However, many of those same people will pay attention to review sites and to professional reviewers in different magazines and newspapers because they are not associated with a company. If a customer who has shopped with a company raves about that company’s professionalism and customer service, these people will take notice and think, “That company seems well-run and they have products I want; I think I should check them out.”
Being that someone not associated with your company is raving about your products and your customer service is much more powerful than you or someone on your staff writing promotional messages about your company. As mentioned, a company is not going to mention any negative points or weaknesses it has, but consumers and reviewers will, so if you can get good reviews from previous customers, you’ll get more word-of-mouth advertising, and that arguably is the most powerful advertising there is today.
For more information on how customer service can affect profits, read “Customer service profits.”
Tags: Customer Loyalty,
