Borrow On Other People’s Credibility
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If you’ve been in business a very short while, your credibility may be lacking. This can be a barrier to making sales because people don’t know whether you are trustworthy or not. So, a fast way to raise your credibility is to borrow it from other people. You probably know one version of this: the product testimonial or the celebrity endorsement. But, there’s an even smarter way to do this online that will boost your credibility through the roof: get endorsements from people in your market niche who have already made it.
That’s right. Ahead of marketing the product, you might choose to give it for free to other people who already have big names in your industry in exchange for feedback. If the feedback is good, you ask them if you can post it online. If it’s bad, you know what needs to be changed before you roll out the product to the general product. Either way, you win.
